A new tradition is sprouting up in Pasadena this year that will combine some of Southern California’s best foods, wines, craft brews, and entertainment! The Pasadena Tournament of Roses SIP & SAVOR is an end of year celebration for all ages that will be taking place in the Arroyo Seco, next to the Rosemont Pavilion just south of the Rose Bowl Stadium.

The event takes place on December 28-30 (Hours: 11:00 a.m. to 8:00 p.m.). There are different ticket prices and packages available. They range from general admission of $15 to a deluxe VIP package of $150 and can be purchased in-person at the event or online at sipandsavorpasadena.com.

One of the added benefits of this event is the opportunity to visit the Rosemont Pavilion and see volunteers working on the floats for the Rose Parade. Hundreds of volunteers will be putting thousands of flowers on the floats that will be appearing in the parade.

“Our entire team is immensely proud to partner with the Tournament of Roses to take the Rose Parade experience to a whole new level,” states Craig Bugajski, CEO of Artistic Entertainment Services (AES) “As the producers of SIP & SAVOR, it’s a terrific opportunity for us to take an iconic event like the Rose Parade and build upon the success of this historic brand with this new and exciting event.”

One of the highlights of the SIP & SAVOR experience is the Sports Bar hosted by Firestone-Walker Brewing Company from Paso Robles, CA.  At this location, adults will be able to enjoy beverages from the Firestone-Walker Brewing Company while also enjoying all the action six large screen TV monitors. This is a must do for any sports fan (or brewery fan)!

Music fans will also love the Pasadena Tournament of Roses SIP & SAVOR as it will be a hub for music entertainment! There will be musical entertainment that the whole family will enjoy. The music will range from classic 80s music to hip-swinging rockabilly to top hits of today and also daytime performances by the GRAMMY® Award-winning, Mariachi Divas. For the young ones, there will also be activities available courtesy of Pasadena’s Kidspace Children’s Museum.

“We’re very enthusiastic about this new way of extending the fun, excitement, and anticipation of the Rose Parade for locals and out-of-town guests alike,” states David Eads, Executive Director and CEO of the Pasadena Tournament of Roses. “Guests will get the best of both worlds as they get an up-close and intimate look at our beautiful Rose Parade floats and then enjoy the great food, family fun, and entertainment of our new event offering.”

If you would like more information about the Pasadena Tournament of Roses SIP & SAVOR, visit sipandsavorpasadena.com or the Tournament of Roses SIP & SAVOR pages on Facebook, Instagram, Twitter.