New destination at Disney Springs invites guests to personalize their experiences as they feel what it’s like to be an NBA or WNBA player

LAKE BUENA VISTA, Fla. – NBA Experience, the brand-new destination on the West Side of Disney Springs at Walt Disney World Resort, opens to guests Aug. 12, 2019. Disney developed this one-of-a-kind environment in collaboration with the NBA, where guests enter the world of professional basketball. The high-energy, family-friendly venue is packed with 13 different basketball-related activities across 44,000 square feet and two floors.

“When we were young, we played basketball in our driveways or in the park, creating those imaginary moments of making the game-winning shot for a championship,” said Stan Dodd, executive producer, Walt Disney Imagineering. “We want to take that energy and help you feel what it’s like to be an actual NBA or WNBA player.”

Upon entry, guests will feel as if they’re walking through the players’ tunnel at an NBA or WNBA arena. Once inside, guests can:

  • Feel what it’s like to be part of the NBA Draft
  • Improve their ball-handling skills
  • Step onto the court to make clutch shots and highlight-worthy slam dunks
  • Play basketball-themed arcade and video games
  • Enjoy two different 180-degree cinematic experiences
  • Take photos with NBA championship and MVP trophies
  • Make the right call just like a real-life replay official

NBA Experience also provides ample opportunities to learn more about the NBA and WNBA via interactive displays, films and trivia. The destination offers something for everyone.

A ticket to NBA Experience grants access to every activity, in any order guests choose, and they can return to stations to improve performance or learn even more about the game, players and teams they love. They can also customize many of their experiences to showcase their favorite NBA or WNBA teams. The adjacent NBA Store features NBA apparel, collectibles and more, along with Disney products designed specifically for NBA Experience.

For more information about NBA Experience, visit WDWNews.com.

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ABOUT DISNEY SPRINGS
Disney Springs is a one-of-a-kind retail, dining and entertainment district located in the heart of the Walt Disney World Resort in Florida. With its namesake springs, beautiful open-air promenades and lakefront setting, Disney Springs evokes the charm of Florida waterfront towns at the turn of the 20th century. It’s also home to a collection of more than 150 shops, entertainment venues and restaurants, including top-name retail brands, specialty boutiques and dining experiences created by celebrity and award-winning chefs. Located in Lake Buena Vista, Fla., Disney Springs is open daily.

ABOUT NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.