The Walt Disney Company took a look at purchasing Twitter but at the end of the day, it didn’t happen. There was a reason for this and Bob Iger is explaining it now. In a New York Times profile, Bob Iger shared the details.

The deal came close to fruition but as the process continued, Iger could not shake this feeling of dread. In his new memoir, “The Ride of a Lifetime,” Iger talks about the deal that almost was. He shared about this in an interview with the New York Times. “The troubles were greater than I wanted to take on, greater than I thought it was responsible for us to take on,” Iger shared. “There were Disney brand issues, the whole impact of technology on society. The nastiness is extraordinary.”

“I like looking at my Twitter newsfeed because I want to follow 15, 20 different subjects. Then you turn and look at your notifications and you’re immediately saying, ‘Why am I doing this? Why do I endure this pain?” Iger said in an interview with the Times.

“Like a lot of these platforms, they have the ability to do a lot of good in our world. They also have an ability to do a lot of bad. I didn’t want to take that on.”

Bob Iger’s book “The Ride of a Lifetime” arrives in stores on September 23, 2019.